The Peaceful Paw LogoThe Peaceful Paw Logo

About our company

based in charlotte nc - dedicated to all THE DOGGOS!

There is a saying that goes "When you do what you love, you will never work a day in your life," We don't work at The Peaceful Paw. We love making the best all natural products for doggos everywhere. We also can schedule an in home massage for your doggo.

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Organic & Vegan

We use pet safe, 100% plant based ingredients, certified organic and vegan friendly ingredients.

Non-GMO & Cruelty Free

All our products are free of GMO's and made with cruelty free ingredients.

Made In The USA

We are based in Charlotte NC and proud to have all our  products made in the USA. For our overseas herbs and essential oils, we use greenamerica.org certified companies.

Veterinarian Approved

Veterinarians around the USA approve our products and recommend them for your pets.

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How The Peaceful Paw Began

The Peaceful Paw was created out of love for a very special bulldog named Ike who passed away on February 6th 2014. He was 14 years old and a beloved rescue.

Lori Gammon-Megginson, owner and founder of The Peaceful Paw is a native of Charlotte, NC . During the last years of Ike's life, Lori began to incorporate a more holistic approach to Ike's care. It was at this point that Lori became aware of the chemicals and toxins that were in Ike's " top of the line" food and even his pet products. She researched many pet food companies and was surprised to see the many recalls on pet food. She was even more surprised to see so many chemicals in pet products that were supposedly " All- Natural"

The passing of Ike had a huge impact on Lori's life. After his death, she researched more alternative healthcare options for pets, which included animal aromatherapy, the use of essential oils and canine massage. Lori knew the best way to honor Ike was to share her knowledge with other pet parents and The Peaceful Paw was born. Lori decided that after more than 25 years working in the healthcare field as a pediatric nurse, it was time for a career change, a life change.

She became certified in Animal Aromatherapy through Ashi Holistic Center in Banner Elk, NC and trained at the Pet massage Training and Research Institute in Toledo, where she became certified as a Pet massage Practitioner. Lori also wanted to create a truly all-natural line of pet grooming products. Her training in Animal Aromatherapy led her to create the Peaceful Paw product line.

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The Benefits of Alternative Care

Research has shown that over the past 10 years, people have become more health conscious and are seeking a more natural lifestyle. Over 30 million dollars per year is spent on alternative treatments such as acupuncture, chiropractic care, herbal medicine, aromatherapy, acupressure, yoga and massage. These same people are now choosing similar type care for their pets.

While alternative care in not a replacement for traditional veterinary care, many people choose to incorporate some type of alternative care with traditional veterinary care.

Just as with humans, massage is soothing and calming. It is a great modality to help our dogs relax, which can lead to a reduction in stress and the negative effects stress can have on the body. So often we don't think about the effects that stress and anxiety can have on ourselves, let alone our animals. Massage provides a safe, natural, noninvasive method of maintaining your dog's health and well being.

Massage is far more than just petting your dog and goes beyond pampering. Massage enhances the quality of life. Massage can help the dog as a whole (mind, body and spirit) by putting the body back in balance.

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Our Products - Made for Dogs

Peaceful Paw Products are a line of skin care products, made for Dogs. Our Products are handcrafted and made in small batches in Charlotte, NC. We are vegan friendly, all-natural, vet approved and leaping bunny certified. We use dog safe, 100% plant based ingredients in all of our products. You will never find any harsh chemicals in our products. We use naturally occurring preservatives to keep our products fresh and safe. No parabens, fillers or formaldehyde releasers are used as preservatives in our products. We feel that if you can not pronounce a word or don't know what it is, it should not be in your skin care products, let alone your Dogs.

Lori's training and certification in Animal Aromatherapy assures she uses only 100% safe essential oils and herbs that are dog friendly. Her formulations have met strict guidelines for safety as outlined by the National Association of Holistic Aromatherapy safe use Guidelines for Animals.

As a company,  we do not not source any of our ingredients or packaging from China. Because The Peaceful Paw is a small, growing company, we must depend on others to help us find the very best overseas ingredients. We use Greenamerica.org certified companies for this purpose. Companies with this certification have the highest standards when it comes to the foreign productions of raw ingredients. This ensures the integrity of our overseas ingredients and their Fair Trade status. One of our favorite suppliers is Mountain Rose Herbs.

If you have any questions about how or where we source our ingredients, please contact us. We are happy to answer any questions you may have.


* Please remember that aromatherapy, use of essential oils or alternative care does not replace regular veterinary care. You should always consult your veterinarian should you have any questions or concerns. Products have not been evaluated by the Food and Drug Administration and are not intended to diagnosis, treat, cure or prevent any disease. Avoid contact with the dog's eyes. nose and mouth and do not use on puppies younger that 24 weeks of age ( 6 months) Our products are not to be used on cats. Keep out of reach of children and discontinue if irritation occurs*

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Our Mission Statement

My vision, as the owner of The Peaceful Paw, is to utilize my knowledge, experience and skills to be your ongoing partner in the health and well being of your best friend.  To act with integrity, professionalism and compassion toward each individual pet and their guardian. Foster ongoing coordination with my clients' other pet services to enhance total pet care.

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Scope Of Practice

As a Certified  Pet  Massage Practitioner I am trained in the PetMassage ™ technique which aids in relaxation and initiates self healing of dogs through the use of knowledgeable, compassionate touch, compression, kneading and energy balancing.  The PetMassage ™ practice enhances the body-mind awareness of the dog. PetMassage ™ does NOT include deep-tissue work or extremes of joint movement.  As a Certified Pet Massage Practitioner, I can not diagnose or treat specific medical disorders.  I do not prescribe medications nor give medical advice.   Issues that I am not trained to address will be referred to your Veterinarian.  

"Massage is the touch of the physical and  energetic body with a healing purpose" - Cheryl Schwartz, DVM,Four Paws Five Directions

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Massage Practitioner

Certification as a Massage Practitioner (PDF)

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Dog Handling Certification

Certification as a Professional Dog Handler (PDF)

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IAAMB Certification

Certification with the IIAMB ACWT corporation (PDF)

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Animal Aroma Level 1 Certificate

Certification as an animal aroma expert (PDF)

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Our Reviews

See what our customers have to say about our products!

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Susie A.

Murphy LOVES massages from Lori. When she comes in, he greets her and then immediately flops down for his treatment. Her products are amazing. Murphy has tons of allergies, but the soothing spray, paw balm and shampoo work so well to calm his skin irritations. No itches! Yesterday he got into something sticky. I washed his feet with her shampoo and it cleaned him right up. Lori and The Peaceful Paw are the best.

October 6, 2020

Tristan V.

The Peaceful Paw has some of the best products out there for dogs. Not to mention the owner has extensive knowledge of dog therapy and natural healing. No more anxiety and itchiness for Dixie! Highly recommend.

August 26, 2020

Amber S.

My beagle has a lot of anxiety when left alone. I used the calming aid and it did wonders for him. I was not hyper when I got home and seems much more calm. I recommend this spray!!! Thank you Lori!

June 19, 2019

Haelli W.

Lori was absolutely wonderful to have for our dog Gus! He loved his massage and was very well rested afterwards. Will definitely be using in the future!

March 12, 2019

Keith M.

Very educational, written by a true professional that cares about the health of your dog as if it were her own.

February 18, 2019

Lori S.

The love, care and schooling Lori has put in to providing healing and love to our fur babies is absolutely amazing! Thank you for what you do!

February 5, 2019

Lets Talk Puppers

We are here to help answer any questions you may have about our company or products. Feel free to send us a message below.

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